pillar 2 - certifications

CERTIFICATIONS

Creating a Safer Environment for Young Athletes

Youth sports should be a safe place for young athletes and their families.

Today, there are countless people calling themselves agents, advisors, recruiting experts, coaches, trainers, and consultants.

But for a parent, one of the hardest questions is:

How do I know who I can trust?

A title, website, social media following, or list of connections doesn't necessarily tell a family whether someone is qualified, experienced, ethical, or understands the unique needs of a Swedish student-athlete.

We believe families deserve more information before making those decisions.

STARTING WITH AGENT CERTIFICATION

SSPA's first certification program will focus on agents and advisors working with Swedish athletes and families.

An agent may have extensive experience in the United States or another country but still have very little understanding of how the Swedish system works.

Before becoming SSPA Certified, applicants will complete education covering Swedish-specific topics, including:

  • The Swedish school system

  • Grades, courses, and academic pathways

  • How Swedish club sports operate

  • The relationship between clubs, schools, and athletes

  • Swedish youth and national-team structures

  • Understanding the different competitive levels in Swedish sports

  • Cultural differences between Sweden and the United States

  • Working appropriately with young athletes and their parents

  • Expectations when representing or advising minors

  • Transparency regarding services, contracts, and fees

    SSPA CERTIFICATION WILL REQUIRE:

    Education ✓
    Application ✓
    Professional background review ✓
    References ✓
    Contract/fee transparency ✓
    Code of Ethics ✓
    Background screening ✓
    Annual renewal ✓

VETTING BEFORE CERTIFICATION

Education is only one part of the process.

SSPA will also conduct a vetting process designed to give families greater transparency about the individuals seeking certification.

Depending on the role, this may include reviewing:

Professional background — Where have they worked and for how long?

Track record — Which athletes have they advised or placed, and at what levels?

References — What do former clients, families, clubs, or professional contacts say about their experience?

Contracts — Are agreements, fees, obligations, cancellation provisions, and services clearly explained?

Business practices — How does the individual communicate with families and handle potential conflicts of interest?

Background screening — Appropriate checks designed to identify issues that could raise concerns when someone is working with young athletes.

WHAT DOES "SSPA CERTIFIED" MEAN?

After successfully completing the required education and vetting process, the individual may be listed in the public:

SSPA Certified Agent Directory

Certification does not mean that SSPA guarantees an agent, guarantees results, or promises that every experience with that individual will be positive.

It means something more practical:

The individual has voluntarily agreed to be educated, vetted, transparent, and held to a defined standard in order to work with Swedish athletes and families.

That gives parents a better starting point than simply trusting a name, a recommendation, or a social media profile.

CERTIFICATION IS THE BEGINNING, NOT THE END

We want SSPA certification to represent an ongoing commitment.

Certified individuals should be expected to:

  • Follow the SSPA Code of Ethics

  • Maintain transparency regarding fees and services

  • Disclose relevant conflicts of interest

  • Complete continuing education

  • Keep their certification current

  • Follow standards for working with minors

  • Accept a process for reviewing serious complaints or concerns

Certification could be suspended or removed if an individual no longer meets SSPA's standards.

OUR LONG-TERM VISION

Agent certification is only the beginning.

Over time, SSPA can explore appropriate standards and education for other adults working within the youth sports ecosystem, including advisors, trainers, coaches, recruiting services, and other professionals.

  • Has this person demonstrated that they are willing to be educated, transparent, vetted, and accountable when working with young athletes?